About Me
Jimal Ibrahim Hassan, popularly known as Jimal Roho Safi on social media, is a prominent Kenyan businessman and entrepreneur with a transformative vision. His remarkable journey, from a modest upbringing in Rhamu, Mandera County, to becoming a matatu industry magnate and a trailblazing entrepreneur, has earned him national recognition and respect. Beyond his entrepreneurial success, Jimal has also emerged as a passionate advocate for environmental sustainability and philanthropy.
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Projects
Chairman of Huduma Credit
From December 2021
As Chairman of the Board at Huduma Credit, I lead efforts to provide financial services to underserved public transport operators, supporting sustainable transport systems vital to community economic growth. I developed a long-term strategic plan driving our growth over the past two years, worked with the executive team to set performance targets, ensure regulatory compliance, and evaluate acquisition opportunities. I also helped shape our sustainability strategy, now a key industry differentiator. Huduma Insurance currently operates in Ethiopia, Kenya, and Tanzania.
Chairman of Betgr8
From September 2022
As Chairman of Betgr8 Corporation, I provide strategic leadership, oversee governance and risk management, and have driven growth and profitability through a successful strategic plan that boosted revenue. I implemented best practices in governance, reduced risk exposure, and established a new framework to enhance compliance, stakeholder engagement, and trust. By fostering a culture of innovation and collaboration, we achieved multiple successful product launches. Betgr8 now operates in 16 African countries.
Founder of Jimal Foundation
From March 2023
I am a passionate, strategic, and visionary leader with a strong commitment to environmental sustainability and a track record of making a positive impact in the world. I have identified key environmental challenges and developed innovative solutions to address them. I have inspired and motivated others to join their cause. I am currently building and leading a team of dedicated professionals and volunteers to achieve the organization's goals. Through my networking skills, I have been able to secure funding and build relationships with key stakeholders such as donors, government officials, and other NGOs.
Founder of Huduma City Pay
From January 2025
I own Huduma City, a Payment Service Provider (PSP) company that is committed to revolutionizing digital transactions and financial services. This year, our mission is to establish a strong presence in the market by expanding our service offerings, enhancing user experience, and building strategic partnerships that drive financial inclusion. With the PSP license officially acquired from the Central Bank, we are now fully authorized to operate, enabling us to provide secure, compliant, and innovative payment solutions across the region.
Founder of Huduma Insurance
From (Coming Soon)
My mission by 2026 is to venture into the insurance industry, building on the foundation I've already laid by securing the necessary insurance license. This strategic move aims to diversify my business portfolio and provide accessible, innovative insurance solutions that meet the evolving needs of the market.
Chairman of Matatu association
From September 2009
I oversee safe, reliable, and sustainable public transport in Kenya, backed by 14+ years of experience and a strong track record in innovation and service improvement. I led key initiatives like the BRT system to decongest Nairobi and introduced contactless payments, route planning, and integrated fare systems—boosting customer satisfaction and operational efficiency. I guided SACCO Directors in developing a transformative strategic plan and was re-elected twice, now serving a third term. Appointed by the president, I serve as Vice Chair of NAMATA and Nairobi County Transport Advisor, engaging closely with government, industry, and community stakeholders.
Electric bike financing
From August 2025
I have employed more than 400 people across Africa. Currently, we're operating in Kenya. Here, I have financed over 12,000 electric bikes for the youth. This has been made possible by allowing them to acquire the bikes through small deposit payments.
Other Projects
